It looks like The Apprentice might be making a comeback.
The Wall Street Journal reports that Amazon is discussing a potential reboot of The Apprentice, the reality TV show once hosted by Donald Trump before he went into politics and became the president of the United States.
Talks are reportedly in the early stages, as the reboot isn’t in active development, and the Trump family hasn’t been approached about the idea yet. People close to the matter also told the WSJ that Amazon executives have suggested internally that Trump’s eldest son, Donald Trump Jr., could potentially serve as the host of the reboot.
When The Hollywood Reporter reached Amazon for comment, a spokesperson shared in a statement, “Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for The Apprentice as a property. The show is not in active development, and any reporting on details of the show or names of potential hosts would be purely speculative.”
THR also reached out to the White House for comment.
Trump hosted the reality show for 14 seasons, from 2004 to 2015. The Apprentice followed contestants as they competed for a job as an apprentice to the businessman.
Amazon co-owns the rights to The Apprentice alongside Trump’s production company, Trump Productions. While the show aired on NBC, it was produced by Trump Productions and Mark Burnett Productions, which MGM bought in 2014. Amazon, of course, has since acquired MGM.
While the show has been out of production for more than a decade, Amazon has been streaming reruns of the program, and the show has, over the years, been sold into syndication and syndicated streaming
According to a copy of Trump’s financial disclosures, which were viewed by THR, the show still generates six figures of annual income for him, with royalties of between $100,000 and $1,000,000 in 2024. That figure does not include the value of the show itself, which Trump’s form says is “not readily ascertainable.”
Amazon MGM previously teamed up with the Trump family when it acquired the documentary, Melania, for $40 million and spent another $35 million on a global marketing campaign for the film. The movie has grossed $16.6 million, after opening to a better-than-expected $7.2 million in January.
