Optimove Insights: Nearly Half of Mother’s Day Shoppers Use AI Tools, and 64% Are Open to Buying from a Brand They Have Never Tried
New Optimove Report Reveals Mother’s Day 2026 as a Dual Moment for Brands to Win New Customers and Protect Existing Ones New York, April 26, 2026 (GLOBE NEWSWIRE) — Optimove, the creator of Positionless Marketing, today released its 2026 Mother’s Day Shopping Report. The findings reveal both an opportunity and a risk that retail brands…