Job Description
SENIOR
ACCOUNT EXECUTIVE, WBUR & CITY SPACE, WBUR Business Partnerships
Category
Charles River Campus –> Professional
Job Location
BOSTON, MA, United States
Tracking Code
26501005550508
Posted Date
5/11/2026
Salary Grade
Grade 51
Expected Hiring Range Minimum
$120,375.00
Expected Hiring Range Maximum
$144,500.00
The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited
to departmental budgets, qualifications, experience, education, licenses, specialty, training and internal pay comparison. The above hiring
range represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting.
Position Type
Full-Time/Regular
WBUR and its creative studio, CitySpace Productions (CSP), is seeking a driven,
consultative Account Executive to sell sponsorships and branded content across WBUR’s broadcast, digital, events, and CSP’s production
services. You will build revenue by developing new client relationships, expanding existing accounts, and crafting integrated proposals that
leverage the full suite of WBUR and CSP capabilitiesfrom on-air sponsorships and digital campaigns to live events and custom-produced
content.
Key Responsibilities:
- Business Development & Sales Execution
- Prospect, develop, and close new business from
local, regional, and national sponsors. - Manage a pipeline of opportunities end-to-end including outreach, discovery, proposal
development, contracting, and closing. - Identify cross-sell opportunities between WBUR inventory (broadcast, podcasts, digital,
events) and CSP (branded video, audio series, long-form and short-form content, event production) - Meet and exceed quarterly and
annual sales targets and KPIs. - Attend networking events and aid in exhibiting at conferences to build new relationships and develop
pipeline.
- Prospect, develop, and close new business from
- Strategic Account Management
- Serve as primary client contact – building strong, trust-based
relationships with C-level as well as marketing and communications decision-makers. - Develop customized partnership strategies that
align client objectives withWBUR’s editorial mission and CSP’s production capabilities. - Manage post-sale handoffs and maintain
client satisfaction through campaign execution and reporting.
- Serve as primary client contact – building strong, trust-based
- Creative Proposal Development
- Craft compelling,
integrated proposals and presentations that articulate value, audience insights, measurement plans, and creative concepts. - Price
and structure deals that maximize revenue while delivering results for clients.
- Craft compelling,
- Collaboration & Project Coordination
- Coordinate internally to ensure accurate trafficking, fulfillment, creative approvals, and delivery timelines.
- Work
closely with CSP producers to scope, budget, and schedule custom content projects; ensure client expectations are met and production runs
smoothly.
- Measurement & Reporting
- Work with AdOps to provide clients with clear performance reporting and post
campaign analyses; use insights to recommend optimizations andrenewals. - Track and document opportunities, activities, and revenue
in CRM; maintain accurate records for forecasting and finance.
- Work with AdOps to provide clients with clear performance reporting and post
- Market & Audience Expertise
- Stay current on
industry trends, competitive landscape, and best practices in broadcast, digital, branded content, and event sponsorship. - Use
audience data and research to tailor pitches and demonstrate value to prospective partners.
- Stay current on
Required Skills
- A bachelor’s degree or equivalent is required.
- 6+ years of sales experience in media, advertising, branded content, or related
fields; experience selling sponsored content or production services strongly preferred. - Proven track record of meeting or exceeding
sales revenue targets - Strong consultative selling skills and experience building creative integrated media or branded-content
packages. - Excellent verbal and written communication; polished presentation skills.
- Ability to collaborate
cross-functionally with producers, project managers, and finance. - Proficiency with CRM systems (Salesforce preferred).
- Organized, self-motivated, and able to manage multiple accounts and projects simultaneously.
Preferred:
- Existing
relationships with local/regional advertisers or agencies. - Background in content production, video/audio storytelling, or event
sponsorship sales. - Familiarity with nonprofit or public media underwriting rules and FCC/compliance considerations
Success Metrics:
- Achievement of quota and revenue growth targets.
- Number and value of new client wins and expanded
client partnerships. - Client retention and renewal rates.
- Quality of cross-sell adoption between WBUR and City Space
Productions. - Internal stakeholder feedback on collaboration and campaign execution.
We are an equal opportunity
employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective
hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information,
military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal
Contractor.
Required Skills
Job Location: BOSTON, MA
Position Type:
Full-Time/Regular
Salary Grade: $120,375.00-$144,500.00
To apply, visit https://jobs.silkroad.com/BU/External/jobs/316718
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